Professionally curious, personally vivid, genuinely warm.
Explore my work →Armed with internships at Tencent, TikTok and Riot Games, each one teaching me something new about games, creators, and how the internet actually works.
Bilingual and borderless. I've lived and worked across China, the UK and the US, and language has always given me more ways to understand the world.
Would you like to dance or take pictures with me? Spending my free time dancing and behind a camera makes me, I'd like to think, a pretty interesting person.
A semester-long client project: a 100-year-old LA neighborhood with almost no online presence. We walked Little Tokyo ourselves, Sanrio stores, vintage shops, hidden ramen spots, then pitched a younger image and built a content engine from zero. I led filming & editing, got behind the counter at Fugetsu-do, and helped redesign the site with a merchant map.
Summer 2025, the final beta before launch. Research showed people play more when they play with someone they know, so we leaned into games you play with someone you like, partnering with couple-duo 周周与庄庄 (9M followers). In the background we incubated 80+ creators dedicated to the game to keep the content engine running after the campaign.
A client-side event built around that year's “One & Only” Worlds theme and its mech designs. Players picked a region to support, did daily missions to collect parts and assemble a mech, unlocking esports emotes and a full animation, plus a trade system to bring lapsed players back. Every mechanic mapped to a goal: log-ins, retention, social buzz, real-tournament investment.
I started watching Valorant esports before I ever played, and it was confusing. So I made a 3-part beginner's guide for people like me (and cosplayed Sage, naturally): the competitive regions & 2026 calendar, the broadcast jargon, then a full match VOD read-through. English with bilingual subs, on YouTube & Bilibili.
A BTS fan since high school. I started dancing in college, kept going through grad school, and joined crews in both London and LA, finding my people along the way. Recently a friend and I drove from LA to Vegas at 1am for limited BTS merch. Completely unhinged. Fully worth it. Dancing made my life fuller, and I'm even more grateful for the people it brought me.
